About
238 Studio is a small, intentional design practice led by me, Ash - a graphic designer and brand strategist with over a decade of experience across branding, print and digital.
I work with founders and small businesses who are building something they believe in and need a visual identity to match. My job is to make sure your brand looks like you: honest, considered, and built to last.
I've designed across beauty and wellness, lifestyle, hospitality, boutique retail, property and creative services. I also co-founded Sancta Solis, a ritual body care brand - so I understand what it's like to be on the client side of the table, making real decisions with real stakes.
My approach
Good design doesn't come from templates or trends. It comes from understanding your story, your audience, and what you actually need - then building something that works hard without shouting.
I ask the right questions first, so the work has direction before it has a direction.
I design with restraint, so your brand ages well and doesn't need reinventing in two years.
I build systems you can actually use - so you're not dependent on a designer for every small update.
I combine strategic thinking with strong visual instinct, and I'll always tell you what I genuinely think.
Why I do this
I believe most businesses deserve better design than they think they can afford or access. I started 238 Studio to close that gap - offering the kind of considered, craft-led work that used to be reserved for big budgets, for the founders who care most about getting it right.
If that sounds like you, I'd love to hear about your project. → Start here