About
238 Studio is a small, intentional design practice led by me, Ash — a designer, creative and mother with a decade of experience across branding, print and digital design.
My work sits at the intersection of clarity and emotion. I help founders and small businesses express who they are with honesty, beauty and purpose — without the jargon or the pressure to be something they’re not.
I’ve spent years designing for businesses of all sizes, from beauty and wellness brands to lifestyle, hospitality, boutique retail and creative service providers. Across every project, I bring the same values: simplicity, intention, warmth and long-term thinking.
My approach
I take time to understand your story, audience and goals.
I design with restraint and purpose, so your brand ages gracefully.
I combine strategy with intuition, detail with clarity.
And above all, I build systems you can use confidently without relying on a designer for every update.
Why I do this
I started 238 Studio because I believe good design has the power to make people feel understood. I love helping clients create brands that feel like them — authentic, grounded, and aligned with what they value most.
If you want a design partner who works collaboratively, listens deeply and creates with intention, I’d love to meet you.